As weak as they look. Olympia Campbell for Louis Vuitton S/S 2015 PFW. Credit: marieclaire.fr
This is a frightening statistic, and apart from the negative message it sends to women, it also has implications for models working within the industry today. Many catwalk models are now being dropped from agencies for being too fat, but why is this and who decides what “too fat” is?
Designers make their clothes to fit tall, skinny models because they hang better on them. Notice the word ‘hang’ – the models are merely clothes hangers. They are plain and there is nothing to them, like a blank canvas – this puts more focus on the clothes. All designers try to showcase their clothes in the best way possible so buyers want them.
I feel that corrupt designers have failed and are failing again and again if they cannot make clothing that flatters people, like regular beautiful people who are not as tall or as thin as runway models.
A source who is close to Louis Vuitton says that, “the best model, by Louis Vuitton and Nicolas Ghesquière standards, is the one who makes the audience notice the clothes while refraining from drawing attention to herself. And so, inordinate emphasis is placed on the walk, the imperturbable gaze and the ability to embody mood and atmosphere. The result is a steady crop of models who, at least on the runway, exude the personality and magnetism of a somnambulist”.
Guys, isn’t it sick? The health of these models has become a worldwide issue, as the fashion industry has finally been clued into the fact that young girls look up to models and sometimes do whatever it takes to achieve their small frames and nonexistent waistlines. I can no longer watch poor models skulk down the runway, bones protruding through their milky skin. It’s jarring. I believe in verbalizing and advocating many models who have been thinking about runway shows and the exclusiveness of size but afraid to speak.
Did Louis Vuitton stop for one second in order to think, what is running through the minds of all those runway models, and once again, why the heck they all look so skinny and tired? Of course not. Does he care at all?
Nonetheless, for my opinion, the unfortunate fact remains that these following images promote a sense of desperation, for the models themselves and for the women who look at them and try to achieve a body that is impossible to attain. I know many models, some are even thinner than they look on TV or in pictures. We all know models are thin, often painfully so. We need to help them. And we need to help them right away, because they are literally as weak as they look.