Swimwear Company Apologizes for Photoshopping Model

Credit: Meaghan Kausman Facebook

Credit: Meaghan Kausman Facebook

Photoshop in the modeling world is, unfortunately, a strong given. It is no secret to all of us that campaigns will touch up images of their models before publication, in order to make their human canvas more appealing. However, one swimwear company has come under severe scrutiny for drastically photoshopping their size 8 model to resemble a figure that is not hers. The criticism, however, is not only coming from the people who have seen the photo, but from the model herself.

Meaghan Kausman, an Australian model, recently lashed out against the images published by Australian female swimwear brand Fella Swim, which picture her frame smaller than what it actually is.

She used social media site and Instagram, to spread awareness about the picture featured in the campaign.

The model, who is naturally a size 8, wrote:

“My body is a size 8, not a size 4. That’s my body! I refuse to stand by and allow ANY company or person perpetuate the belief that ‘thinner is better.’ All women are beautiful, and we come in different shapes and sizes! This industry is crazy!!!! It is NOT OKAY to alter a woman’s body to make it look thinner. EVER!”

In response to Kausman’s comments, Fella Swim has since responded, saying:

“Meaghan is actually incredibly beautiful and we love the original image by @seagypsea_photography. We meant no disrespect for photoshopping the image and apologize that it has offended some people here. Unfortunately like most magazines, media and images you see on here, the girls have been retouched to look, taller, thinner and different to what they really are, and yes, all to see a product. Apologies to @meagsk you have made a point of us and we will remove the image. If we knew this would upset you, we would of never posted it.”

“Like most magazines, media and images you see on here, the girls have been retouched to look taller, thinner and different to what they really are…”

This statement says so much, with such few words. One thing to ponder is, if Fella Swim does agree that Meaghan is “incredibly beautiful”, why did they feel the need to retouch her photo in the first place? Publishing a natural image of a woman in a bathing suit would have created as much of a firestorm as this photo has, but for the completely opposite reasons. We want to see REAL women in fashion. We are the ones who purchase these products, and we have the right to want to see a realistic version of ourselves in these clothes.