Throughout our childhoods, we idolized pop singers, models and movie stars, and dreamt about walking red carpets, if only we were old enough. In our teens, we voluntarily enslaved ourselves to the cycle of trends and declared loyalty to the faces solidified on the covers of glossy fashion magazines. In our adult life, we ran for the cities and dove into the business of glamour.  But as we invested more into the world of fashion, beauty and glamour, we found ourselves wanting to escape. Its values weren’t as pretty on the inside as it was on the outside, and it wasn’t what we wanted to embody, or how we wanted the world to look.

The Oxford dictionary definition of Glamour is: “The attractive or exciting quality that makes certain people or things seem appealing or special.”

For Glammonitor, the most important word in the definition of glamour is the verb: seem. From modeling to the cosmetics industry to pageantry to celebrity, the picture of perfection in beauty is so strong that it overpowers the picture of reality. Glamour can make entirely unethical and immoral products, people and institutions seem appealing or special.

And as evidenced through millions of monthly subscriptions to fashion magazines and millions of blogs and websites, social media posts and forum threads which glorify these institutions, their reach is far and widespread.

But many fields that emphasize beauty and exude glamour are rife with racism, sexism and other forms of discrimination, as well as eating disorders and mental illness, drug and alcohol abuse and physical and mental abuse.

That’s why Glammonitor will critically engage these glamorous institutions.  Glammonitor’s core purpose is to be a watchdog on industries that exude and promote a standard of beauty and commodifies the human body.

Equipped with journalistic integrity, Glammonitor analyzes, critiques and creates progressive conversations on glamourous institutions.